Esben Kjær Ravn
Kong Orange
Chair and recognised game developer
About FLUX
Behind FLUX
FLUX is not driven by one actor, but by a shared wish to lift games into the cultural conversation and make Aarhus a natural home for that conversation.
Why
Games deserve a cultural stage
Games are one of the most dynamic and diverse art forms of our time, but they are rarely treated that way. Cultural life takes music, film and theatre seriously, while games are still often missing from the cultural stage, even though millions of people play.
Denmark has strong game developers, a growing talent scene and important cultural institutions, but no festival that gathers them around games as culture. FLUX was created to change that: to give games a cultural stage and give Aarhus a new cultural meeting point.
Collaboration
The organisations behind the festival
FLUX is rooted in a collaboration between central actors in the Danish games and culture sectors.
Games Denmark
The Nordic region's strongest games industry organisation
The industry organisation strengthening Danish game development by connecting talent, studios, education and decision-makers, and the organisation behind Spilprisen.
Visit websiteKong Orange
Award-winning game and culture production
An Aarhus-based production company behind acclaimed games such as Felix The Reaper and Vokabulantis, where handmade art, film and game design meet.
Visit websiteArkaden
Culture and marketing communication
One of Denmark's largest games and pop-culture media platforms, with news, reviews, podcasts and a strong voice in the Danish games conversation.
Visit websiteFunday Games
Game development and entrepreneurship
An Aarhus-based game studio with 15 years of experience creating playful experiences for players around the world.
Visit websiteGodsbanen, Aarhus
The festival home and cultural venue
Aarhus' cultural production house, with workshops, stages and room to make and experience culture - the frame for FLUX.
Visit websiteAarhus Kommune
Supporting partner
Supports FLUX as part of Aarhus' cultural life and the city's ambition to be a home for games culture.
Visit websiteNIMBI
Supporting partner
Supports FLUX and the game developers helping shape the future of Danish games.
People
The board behind FLUX
A board with decades of experience in game development, cultural production and event leadership, including people connected to Spilprisen, Denmark's biggest games award show.
Helena Sokol
Games Denmark
Director of the Nordic region's strongest games organisation
Kristian Bang Nørgaard
Funday Games
Experienced entrepreneur and game developer
Morten Urup
Arkaden
Marketing and culture communication
Hans Haave
Oro Publishing
Experienced publisher
Ambition
From local culture festival to Nordic reference point
FLUX is built as a long-term platform, not a one-off event. Partners who join early take position in a fast-growing cultural field.
-
2026
Foundation
We establish the format and prove the concept at Godsbanen. Aarhus gets its games culture festival.
-
2027
Anchoring
We expand the programme, strengthen local partnerships and attract Nordic attention.
-
2028
Nordic
FLUX is established as a natural Nordic meeting point for games culture, with Aarhus as its permanent home.
Want to help build it?
info@fluxfestival.dk
Become a partner